Trend + Concept

Publications

At my latest company we were regarded within the industry as trend authorities. To reinforce that as a value add to our customer base, I created the Trend Council—a quarterly publication that included trend forecasts curated from well regarded trend agencies, consumer and market research and various international shows and market trips to Europe.

Reports

I art directed trend reports, industry show reports and seasonal concept development heavily weighted in print and pattern and color. These served as both design direction for the team and as collateral used with customers to incite new private label programs—in addition to reinforcing the value-add that trend-savvy development brought to our customer base.